Needs Statement

Lionel, a thoughtful, innovative architect, needs an affordable, ‘one-stop-shop’ that allows him to use his ingenuity and be able to customize personalized gifts.

5 Sketches

Final Sketch

Communication Strategy

The most unique, fully customizable cupcake gift experience! Hands on, this app lets you pick every detail down to the cherry on top. The user will open the app, choose their unique cupcake and icing flavours. Once chosen, a hologram will appear from the screen where the use can now physically alter what the cupcake will look like and add any extra toppings, manipulate the shape, or change the colours to the cupcake. Once the user has finished decorating, they press ‘BAKE’. They can then choose to virtually send the cupcake as a gift (where it will pop open on someone else’s mobile device upon opening the link) or keep the decadent treat for themselves. Once the cupcake ‘bakes’ it will materialize from the hologram for an immediate tasty treat!